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What Is ABTA and Why Is It Important?

The Association of British Travel Agents, most commonly referred to as ABTA, is a UK travel association that represents tour operators and travel agents that sell more than £30 billion of holidays and other travel arrangements each year.

In 1950, 22 travel companies came together to form ABTA and in the modern day, it has received ‘Superbrand’ status for the eighth consecutive year with a growing reputation. But what exactly do ABTA do and why is it an important thing?

What Is The ABTA Offer?

The ABTA Offer consists of support, protection and expertise means that holiday makers are able to trust ABTA and the fellow members. This is sustained by the members of ABTA abiding by the ABTA Code of Conduct. This code of conduct governs areas that are important for members of ABTA as well as the holiday makers.

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What Is The ABTA Code Of Conduct?

All members must abide by the ABTA Code of Conduct, which means that they will expect the following:

  • Accurate information so you can make an informed decision
  • Advice or assistance on passport, visa and health requirements
  • A refund of your holiday cost if there’s a significant flight delay and you don’t want to travel
  • An offer of a suitable alternative if there are building works that will seriously impair your holiday

By following the Code of Conduct, it means that members of ABTA offer the highest standards when planning your holiday.

Vacation Essentials

Financial Protection Schemes

One of the biggest things that holiday makers worry about is money, especially when it comes to travel expenses. When booking a holiday with ABTA members, they will be able to advise you and make you aware of when your money will be automatically protected.

Holiday packages offer the best form of protection. You are entitled to a refund or repatriation should a travel company go out of business and also, you benefit from additional legal protection should there be a problem.

In addition to this, ABTA members use the Air Travel Organisers’ Licence (ATOL) scheme for financial protection with regards to flight-based holidays. With both of these financial protection schemes, your money will be safe and protected.

Last week, the Low Cost Holidays Group collapsed but because they weren’t covered by ABTA or the ATOL scheme, customers had to either leave their hotels or pay upfront the full amount of the holiday again. This is a great example as to why it is very important to ensure that, when booking your holidays, the company you are booking with are covered by ABTA and the ATOL scheme.

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With all of these benefits, ABTA is an incredibly important association and it is important to make holiday makers’ lives as stress free as possible. This is why ABTA members, such as us at Freelance Holidays, are regarded as having incredibly high standards, so you are safe in the knowledge that your money, holiday packages and other important things are taken care of with top priority.

If you would like to know more, then please don’t hesitate to contact us. Give us a call on 01789 297705 and speak to our incredibly friendly members of staff. Also, make sure to follow us on Facebook, Twitter or Instagram to catch up on the latest news and updates!

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